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Getting customer data is not a goal in itself. What organisations really want is getting information about their customers. Analytics can help for this purpose. This ranges from just getting an overview of your customer base via a dashboard to more elaborate predictive models to identify specific individuals for marketing and sales activities.

How Broersma Consulting can help:
  • Create customer base dashboards to identify the health of your base

  • Segment your customers into similar groups

  • Use predictive modeling to identify individuals of interest in your base

  • And much more!