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CRM Strategy

Many organisations are trying to get more focused on customers: being more relevant and making it easier for customers to interact with them. Developing a proper CRM strategy requires you to take into account all three pillars: Sales, Service and Marketing. These are all contact points in the omni-channel customer journey and are all opportunities to engage your customer. But aligning these activities to deliver a consistent customer experience requires a cross-organisational strategy and execution plan.

How Broersma Consulting can help:
  • Identify the as-is situation and the desired end-state

  • Prioritise initiatives based on value and develop a roadmap

  • Roadmap-implementation program management