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Customer Data Management

Many organisations are struggling to cope with the amount and types of data around customers. Data is stored in operational databases, data warehouses, Excel files and all sorts of other locations. And the number of places where customer data is generated is only increasing, with new types of data being added regularly. However, the value that comes from truly understanding your customers can be great. To accomplish this, the organisation needs to be able to track their customers along all channels, match customers in different systems and data sources to maintain a 360-degree view of the customer make this data available for users.

How Broersma Consulting can help:
  • Identify data sources and look for matching criteria

  • Help set up a Data Management Platform to support one view of the customer

  • Enabling new types of data in the customer data environment