Personalizing messages and optimizing your campaigns is difficult when you have to do a lot of manual work. Fortunately, marketing automation solutions help in scaling up campaigns. This allows you to do ‘mass 1-to-1’ marketing: setting up a marketing communication framework, which will be personalized with specific content and product recommendations. It also allows you to orchestrate these messages accross all the channels you use for customer communication.
Specifying the use cases for marketing automation
Identifying ways to set up the orchestration in your IT landscape
Determine ways to get personalized content in your channels
Getting the business and IT requirements right for vendor selection